UNLV: Vegas Visitor Count to Grow in 2026

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The Center for Business and Economic Research at the University of Nevada Las Vegas is projecting a modest increase in Las Vegas tourism in 2026. After declining an estimated 6% in 2025 to 39.1 million, economists at the Center are forecasting that visitations to the city will increase to 40.1 million in 2026. As a point of comparison, 41.7 people visited the city in 2024. In addition to the concerns about the strength of the US economy, panelists at a UNLV Economic Outlook event expressed concerns over the drop in international tourism. Finally, panelists noted that, in an attempt to diversify its economy, the city is looking to establish itself as a sports mecca with the relocation or establishment of several professional sports teams and events in the city.

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